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Accounting for business studies

This book explains the role of accounting in modern business and management and shows you how to confidently evaluate business ideas using profit and loss accounts, spreadsheets and cash flow forecasts, etc. It illustrates financial models and concepts enabling you to write professional reports and prepare presentations on complex business problems. It gives you sufficient breadth of vision and commercial awareness to make recommendations on operational and strategic issues.

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Description

The approach adopted will be particularly relevant to undergraduate business students and the text will also serve as an introduction to MBA studies as well as professional accounting and management courses. No prior knowledge of accounting is assumed.

Business is an exciting and fast changing environment in which globalisation and e-business have created many new opportunities and fresh challenges. This book brings accounting up to date with the fast changing business world, integrating insights from strategy, marketing and operations with financial concepts and disciplines. No one involved in modern business and management can afford to miss this book.